Consistency … who needs it?

When you meet with a potential client, we assume your sales pitch goes something like this:

“We’ll do the job, but it won’t be pretty. You can expect us to meet the bare minimum standards. We don’t care too much about the details. And, depending on who you talk to on any given day, you can expect to receive varying levels of customer service.”

That sounds familiar, right?

Wait … it doesn’t? You mean that’s not how you advertise your company’s services to clients?

Well, of course it isn’t. We’re sure that you strive to produce consistently high-quality work for your clients. We’re sure that, no matter who a client speaks to within your firm, you strive to provide excellent customer service. That, after all, is how you build a good reputation. That’s how you earn the trust of current clients and their referrals to new business. We all want and need that to keep expanding our customer base.

So, you would never approach a potential client with such a shoddy sales pitch. But think for a minute what message it sends if visitors to your corporate website see headshots that vary wildly in quality and composition.

Listen, we get it. When you’re in the trenches every day, it is very easy to dismiss the importance of your headshots. You know you need one – having a headshot is the bare minimum requirement. But who has  time for the hassle of making sure they all match stylistically?  Slap a photo of every person in your firm up on the website, call it done, and get back to doing the real work, right?

Wrong.

Corporate websites with mismatched headshots feel slapped together. They feel hasty. They feel as if they are lacking in attention to detail. And they are broadcasting that message to every visitor to your website. Every potential client who finds you through a google search. Every referred client who decides to check you out online before investing their time in calling you.

Because we’ve researched the science behind headshots and spent years fine-tuning our system for capturing executive business portraits, we can provide your company with headshots that are consistent in quality and composition. We can help you create a website with polish and attention to detail. A website that will communicate to anyone who visits that you and your colleagues take pride in doing your best, every time.

Consistent headshots convey a coherent corporate identity.

Learn more about how we craft our headshots by visiting our website, or by giving us a call at 603.673.8200 today.

Walter Schnecker, CPP, CPC

Walter Schnecker is the owner of C1M Photography, LLC, in Amherst NH. He specializes in Executive Business Headshots and crafts hundreds of headshots each year for businesspeople in a wide range of professions.